Privacy Policy

Adlounge AB respects your privacy and your right to control your personal data. Our principles are simple: we are transparent about what information we collect and why, and we protect your data as if it were our most valuable asset.

This policy describes what personal data we collect, the purpose of processing, how you can exercise your rights, and how to contact us. The policy applies when you use our websites, services, or other digital communication managed by Adlounge AB.

Adlounge AB is the data controller in accordance with applicable legislation, including GDPR.

What to expect when visiting our website

We may track your online activity for marketing purposes.
We collect personal data for communication, marketing, and analysis.
We may transfer information to our integrated email and CRM systems.
We use the data to analyze behavior and improve our services.
Your digital behavior may be used for profiling and targeted marketing.

What personal data do we collect?

We primarily collect information directly from you. Examples include:

Name and contact details (phone number, email address, physical address).
Information provided when signing up for newsletters or filling out forms.
Data provided when contacting us via email, phone, social media, or website.
Data about your visit, such as IP address, device type, operating system, browser, location, and traffic/communication data.

We may also supplement data with information from public records to ensure accuracy.

Consent and cookies

By filling out forms on our website (e.g. contact forms or newsletter subscriptions), you consent to us using your information for marketing purposes.

By browsing our website, you also agree that we may place cookies (first- and third-party) on your device. These cookies track your online behavior to provide relevant and personalized marketing.

How we use the information

We process personal data for the following purposes:

Delivering our services and fulfilling orders.
Providing good customer service and responding to inquiries.
Sending newsletters and information you have requested.
Conducting analysis, market research, and improving our services.
Profiling and tailoring offers and communication.
Providing relevant recommendations, campaigns, and updates.
System administration and statistical analysis on an aggregated level.
Communicating important changes to terms and policies.

Disclosure of information and third-party services

We only share personal data with partners and suppliers who process data on our behalf, such as analytics tools, system providers, and distribution services. All parties process the data in accordance with applicable legislation and with high security standards.

We also use third-party services to analyze, manage, and improve our digital communication. These include, but are not limited to:

Google Analytics (website traffic analysis)
Mailchimp (email communication and newsletters)
Hubspot (CRM and marketing automation)

These providers may process your personal data on our behalf, always in compliance with applicable data protection legislation.

We only work with partners within the EU/EEA, or with companies that provide equivalent protection through agreements or certifications (e.g. EU–US Data Privacy Framework).

Retention and legal basis

We process personal data based on agreements, legitimate interest, or consent. Data is not stored longer than necessary for each purpose. For marketing purposes, we do not use information older than three years. Some data may be stored longer if required by law.

Your rights

As a data subject, you have the right to:

Request access to the data we store about you.
Have incorrect data corrected.
Request deletion of data or restriction of processing.
Object to certain processing, such as direct marketing.
Withdraw your consent at any time.

If you believe we are not respecting your rights, you may contact us or file a complaint with the relevant Data Protection Authority.

Links to other websites

Our website may contain links to third-party websites. Adlounge AB is not responsible for the content of these websites or how they handle personal data.

Contact

For questions about how we process personal data, please contact:

Adlounge AB
Reg no: 5567914063
Email: gdpr@adlounge.se

Validity

This Privacy Policy is effective from 2025-01-01 and will be updated as necessary.